At first glance, many believe that Ian Berry's work are blue toned photographs or indigo coloured oil paintings. This is not only when viewed online or in print, when much of the depth and detail is lost, but even up close. Even at touching distance, many viewers don't realise that they are looking at many layers, and shades, of denim jeans.
But of course it is testament to his work that it is not all about it being made in old jeans that makes it special. It is simply his medium for seeing the world, his paint, and what a material to use in this modern world; with all its symbols and dualities, as well as being such a common item of clothing that unites many around the globe.
To see them up close, you become aware of the depth and texture and see how each small piece of denim has been considered and crafted out of jeans with washes, and fades, which help create that painterly tone.
His success has caught many eyes and while the works are painstaking to make he had been able to take a few commissioned portraits; Debbie Harry, Jennifer Saunders, Giorgio Armaniand Lapo Elkann and Brazilian model Giselle. To name a few. His most well known though, was one made of another Brazilian, Ayrton Senna, using his family's jeans and in support of the institute in his name.
His work has been seen in many countries, giving a chance for people to see the work in person. With a number of sell-out solo shows in London and Sweden, he has also shown across Europe and the States, including the home of the modern jean, San Francisco. It has been written about in major media in all corners of the globe.